Google Business Profile Optimization
Most impactful starting point
Your GBP is the fastest path to the Map Pack for "medical spa near me" and treatment searches. Most med-spas use the wrong primary category or leave key attributes blank. I audit every field, set the correct "Medical Spa" category with relevant secondaries (Medical Aesthetics, Skin Care Clinic), optimize for treatment keyword queries, build a before/after photo strategy, and set up a post and Q&A cadence that keeps your profile active.
- ✓Full profile audit and optimization
- ✓Primary and secondary category selection (Medical Spa, Medical Aesthetics, Skin Care Clinic)
- ✓Weekly Google Posts targeting treatment keywords
- ✓Before/after photo strategy and clinic environment uploads
- ✓Q&A management for common treatment questions
Local Citation Building
Foundational trust signalCitations are mentions of your business name, address, and phone number (NAP) across directories. For med-spas, that means general directories like Yelp and Apple Maps AND aesthetic-specific platforms like RealSelf, Healthgrades, Zocdoc, RateMDs, and Vitals. When these are inconsistent — different phone numbers, old addresses, wrong business name — Google treats your listing as unreliable. I audit, clean up, and build the citations that move rankings for aesthetic clinics.
- ✓Citation audit across 60+ general and aesthetic-specific directories
- ✓NAP inconsistency cleanup
- ✓New listings on RealSelf, Healthgrades, Zocdoc, RateMDs, Vitals
- ✓Aesthetic-industry directory submissions
Local SEO Audit
Best first step if you're unsure what's wrong
A full diagnostic of your med-spa's local search presence. I look at your GBP category and completeness, citation consistency across aesthetic directories, missing treatment-level landing pages, on-page signals, technical issues, schema markup, and your top 3 competitor profiles in the Map Pack. You get a written report with every gap identified and ranked by impact.
- ✓GBP category, completeness, and attribute review
- ✓Citation consistency across general and aesthetic directories
- ✓Treatment-level landing page gap analysis
- ✓Top 3 med-spa competitor comparison
- ✓Prioritized fix list with timelines
Content Strategy
Long-term organic growth
Treatment-specific landing pages and blog content targeting the searches your patients actually type into Google. One page, one treatment, one city — "lip filler Chicago," "Botox Austin TX," "laser hair removal Dallas." Not content for content's sake — every piece targets a specific keyword, includes proper schema markup, and is built to rank for the treatments you offer.
- ✓Treatment and location keyword research
- ✓Treatment-specific landing pages (Botox, fillers, laser, etc.)
- ✓Blog posts with schema markup
- ✓Internal link structure
- ✓Monthly content calendar
Reputation Management
Reviews are a ranking factor
Google uses review quantity, recency, and rating as Map Pack ranking signals. Med-spa patients research carefully before spending $800–$3,000 on a treatment, so your review presence matters twice — once for ranking, once for conversion. I build a systematic review request process that generates Google reviews post-visit and set up a RealSelf strategy alongside it, plus response templates for both positive and negative feedback.
- ✓Post-treatment Google review request system
- ✓Response templates (positive & negative)
- ✓Google + RealSelf dual-platform strategy
- ✓Monthly review velocity tracking report
Competitor Analysis
Know exactly what to beat
I reverse-engineer the top 3 med-spas ranking in your city's Map Pack — what GBP categories they use, how many reviews they have and how fresh, which aesthetic directories they're listed in, what treatment content they rank for, and where their gaps are. You get a clear picture of what it takes to outrank them and a prioritized list of the easiest gaps to close first.
- ✓Top 3 competitor deep-dive
- ✓Category and keyword gap analysis
- ✓Citation and link gap report
- ✓Prioritized action plan to close gaps